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With a unique and inclusive signature, the Montreal-based brand Eliza Faulkner offers a clothing line that doesn't go unnoticed! Within this company, it's not just the stylistic identity that shines, but also its entire process that values local craftsmanship while respecting the environment.

Following the concept of the 3P (People, profit, and planet), the brand maintains a balance between these three spheres. Providing an ethical work environment for its staff, ensuring the viability of the company, and respecting its ecological values are the pillars that support Eliza Faulkner's eco-responsible mission.

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As the viability of the business is valued as much as its ecological footprint, the brand strives to find the best compromise in its material selection. Offering perfectly eco-friendly products would result in a luxury range that would cater to a niche clientele. In order to appeal to a wider target audience, fabrics are chosen for their durability, traceability, and competitive pricing.

Aware of the fashion industry's reputation, Eliza Faulkner advocates for reviving this dull image resulting from the consequences of fast fashion. The brand offers sustainable clothing made with quality textiles in an environment that promotes resource optimization. Packaging is made from recycled paper, product shipping is minimized, and production fabric scraps are used to create accessories.

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To offer a product that meets its environmental requirements, the brand works on marketing strategies that justify the price of its products while conveying its values, history, inclusivity, and aesthetics to its customers.

With its forward-thinking spirit, Eliza Faulkner aims for continuous optimization of its eco-responsible practices. Inspired by the Fibershed Quebec initiative, the brand would like to participate in the creation of a 100% locally-made linen fabric in Quebec!

The distribution of this article is made possible by the contribution of Détail Québec, comité sectoriel de main-d'œuvre du commerce de détail.

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